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Transforming CCaaS Growth: A Real Simulation Case Marketecture Framework
Transforming CCaaS Growth: A Real Simulation Case Marketecture Framework! Nowhere is this more evident than in the fast-moving world of SaaS and CCaaS. Having a vision or a framework is only the beginning; real growth happens when strategy is translated into decisive action - when market trends, product development, and partnerships are aligned and executed with discipline.

Vivek Sharma
Sep 56 min read


The Deals That Define Growth: Lessons in Strategic Partnership
In the world of SaaS and enterprise technology, we spend a lot of time perfecting our frameworks, refining our architectures, and mapping our solutions to the market. These are the building blocks of scalable growth, and I’ve dedicated much of my career to helping #organizations get them right.
But if there’s one thing I’ve learned after two decades in this industry is: there’s a dimension of progress that’s less formulaic and far more human: the art - and science - of deal

Vivek Sharma
Sep 25 min read


How Strategic Partnerships and Integration Drive Growth in Enterprise SaaS: Real-World Lessons
Why the ISV Marketecture Matters

Vivek Sharma
Aug 273 min read
Scaling your Business Strategy and Execution
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